Welcome to our blog, and we will be discussing personal branding. I am super excited to have you; for the old reader, thank you for sticking with me, and for those who are new, we will appreciate if you share the article with your friends and families.
Today we are going to be talking about something exciting, and we will be discussing building a personal brand for you and your business. It is a vital trade, and I know many of us believed that branding is probably for companies, organizations, and certain groups of people.
But the truth is that every single individual has something people identify them with, and that is why it comes back to your business. You will observe that people who are CEOs of companies will love to talk about things in their field because that is what they are passionate about.
They talk about their business more often than any other thing, and people believe their businesses more because of them as individuals. They usually embrace what they do at work to their tales and lives.
The whole point regarding personal branding is for you to do what you love because, at the same time, it is going to reflect on your actions when you are outside of your working environment. And what people do not understand is that when people do what they don’t love all the time or do not like what they do for a living, it will be tough to have a personal brand and branding will be very difficult to achieve.
Because outside their working environment, they go and drill into totally different things that are not related to their job. And at the end of the day, we don’t want you to fake a personal brand that you are not, or you do not love.
The truth is that everything comes back to your hobbies and skills, and you can still put them to good use and make money out of it. For example, if you are talented for singing, for dancing, for traveling, or you are a lover of food.
Let people know what you’re doing or what you can do by authenticating yourself and be who exactly you are both in your working place and outside the working area.
What can you bring to the table when you are outside of work?
Of course, it comes in handy for people who are practicing what they love doing, and they are willing to practice it outside their working place.
If you are the type that love writing there are a lot of platforms like blogging that gives you that opportunity, so why don’t you go ahead and write about your feelings, ideas, knowledge, and your thought.
When people found out what you can do and can connect with it, it will be easier for them to reach out and relate to you as a brand.
I can’t just give an example of myself, but if this article inspires someone and he drops a comment saying hey I achieved this and this because I came across your article and I’ll be like wow, this is the reason why I do what I do.
And at the end, without even knowing it, I have brands calling me, and I’ll be a consultant in things I love doing and will also make money out of it. I hope you don’t expect me to say no to money, and which can be the same for you or for those who are fortunate enough to love what they are doing.
The first place to start your personal branding is your social media platforms, update what you love doing on them, and let people know about it by talking and promoting it. then you start getting recommendations, and then people start loving you for who you are then it also comes back to the mere fact that people believe a person more than a brand
People love to connect with someone individually, which is why you need to separate yourself from the brand, but at the same time, you’re communicating something that is for the brand.
The Millennial belief more in people they see every day like the celebrities that influences their lives; they will want to listen to them more than their brand.
They’re two people in this world, and the two categories are those who use themselves to develop others and, at the other end are those who use others to build themselves.
So if you have an excellent personal brand, it will be easy to get your opinions out there, and your brand gives you a loud voice out there, which people can use to connect to you. They will believe that you know what you are talking about, and at the end of the day, they will trust you more than someone without a personal brand.
You might think building a personal brand on social platforms is time-wasting and required a lot of energy, that you need to be on Facebook, Twitter, Instagram, YouTube, and now there is Tik-Tok, LinkedIn, etc.
How do I even start branding? And to be honest with you, it is quite draining in terms of time and effort, because you always have to think of what content to put out and the best way to present it.
So this is my advice to you, no need to start with all of the social platforms at once. You can have one; for example, like me, I would love to post on both Facebook and Instagram because they have all these video facilities that you can use to make a great video, and everyone will see it.
But I can’t do all of them consistently at the same time, which is why I had to narrow down to the best and popular social media platform on videos that I believe works for me, which is YouTube.
So you can start with one social media platform that is popular and good for the content you want to use in kick-starting your brand, and after that, you move to the next platform.
The best and easy way to build a personal brand is by creating a brand on what you love doing or your work if you are passionate about it. You must build a personal brand because it is the easiest way for people to connect to you and pay you for your services.
For those who have not yet found their passion, please endeavor to have a self-reflection test, try and think of what you’re good at, something that is exciting because it has to be engaging for people to like it.
It does not necessarily have to be motivating or educating, but it must add value or solve a problem for society. It can be something humorous something entertaining like those comedy videos that are being shared by people just because they find it funny.
If you are very talented or an entertainer, building a personal brand is perfect for your career and will go a long way in boosting your business. Life is too short for you to be doing things that you are not passionate about and not willing to live for.
Please take the bull by the horn and do what you love, and it is easy for you to brand it. Always remember that personal branding is the key to a successful career and business.