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Smart Partners Consulting Limited Recruitment – Head of Creative and Marketing (Fashion Business)

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Job Description

Smart Partners Consulting Limited – Our client who owns a luxurious fashion outlet is recruiting to fill the position below:

The Job :  Head of Creative and Marketing (Fashion Business)

Job Status: Full Time Job,Graduate/Exp

Remuneration: Attractive,

Location: Lagos, Nigeria

Job Profile

  • To provide operational leadership and direction for all units under creative and marketing department.

Job Responsibilities
Marketing Strategy:

  • Work with website developer and designers to ensure website is user friendly, well-maintained and constantly updated with the latest Technology with an emphasis on merchandising and increasing sales.
  • Maintain and update the online marketing plan for the website.
  • Develop selling points, key features, and key sales messaging for online promotions and collateral.
  • Work with marketing colleagues to create campaigns and improve search engine rankings, increase traffic to the site and strengthen customer loyalty.
  • Monitor key performance indicators on the website and develop plans to improve them.
  • Develop Strategies to increase traffic to the website with the incorporation of best tools, such as utilizing social media channels, search engine optimization and blogging to maximize revenue.
  • Take responsibility for the management and the ongoing coaching of ecommerce team members in line with core skills/competences identified for the roles within best practice guidelines.
  • Excellent Leadership and supervising skills to lead, direct and motivate e-commerce teams into meeting performance and growth goals.
  • Partner with Operations Team to monitor and ensure stock is at appropriate levels.
  • Discuss action planning, including specific milestones, timetables and monitoring activities to keep the team focused and to create and appropriate sense of urgency.
  • Work with team to upload products and promotional banners to the website as well as attach prices, attributes and image ID to each product.
  • Study front and back-end organization and propose functional recommendations regarding customer buying experience and digital merchandising to enhance web presence.
  • Track and reports on all site metrics and statistics to optimize conversion and meet company objectives.
  • Implement daily webpage changes (include SEO support) to maintain accuracy of public facing website content and functionality.
  • Perform other duties as assigned by line manager
  • Responsible for preparing creative look seasonal calendar and assignment of creative team into task.
  • Responsible for ensuring all timelines are set and followed by creative team.
  • Responsible for engaging other business unit on creative unit seasonal work plan
  • Provide complete look for updating and reviewing of merchandising complete look line and database.
  • Create matching stories from incoming merchandise using the order worksheet and send looks created to merchandising unit to aid allocation.
  • Work with merchandising team to re-merchandise slow sellers in stores by recreating the look to aid sales.
  • Responsible for ensuring merchandising complete look line sheet are used for upselling and cross selling.
  • Responsible for using color as a guide to merchandise arrangement in store.
  • Responsible for products visual merchandising and planning in store layouts to promote cross and up selling.
  • Ensure hangers are arranged correctly facing the right away from the customers.
  • Ensure every top must have bottoms to go with it. No merchandise most be found without a bottom.
  • Responsible for preparing and executing photo shoot creative look essential calendar plan.
  • Work remotely with stores to ensure that their windows are done properly and make sure corrections where need be.
  • Responsible for changing window display according to theme/cycle and send the image to all store as a guide to ensure uniformity
  • Responsible for ensuring external signage is clean and all letters displayed.
  • Responsible for changing windows display once in 2 weeks or following schedule time-table.
  • In-Store Products Arrangement Compliance Management
  • Mannequin Visual Look Management
  • Creative Photo-shoot Management
  • Stores Seasonal Campaign Idea Generation and Executions
  • Stores Voucher and Gift Promotion Management.

Requirements

  • Experience: Minimum of 15 years with International Exposure
  • Qualification: BSc / MSc with Relevant International Training.

How To Apply

Interested and qualified candidates should send their Resume along with a Cover Letter to: [email protected] using the “Job Title” as the subject of the email.

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Job Categories: Media & Advertising Jobs In Nigeria. Job Types: Full-time. Job Tags: Head of Creative and Marketing (Fashion Business) jobs and Smart Partners Consulting Limited jobs. Salaries: N100000 – N200000.

Job expires in 33 days.

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Smart Partners Consulting Limited Recruitment - Head of Creative and Marketing (Fashion Business)

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