Tech & Software

‘Massive fight’ breaks out in Dubai Mall as Apple fans try to get their hands on the new iPhone 15 – while thousands more queue outside stores across the world

It is an eagerly anticipated event that sees thousands of Apple fans queue outside stores across the world to be the first to get their hands on a new iPhone.

But the official launch of the iPhone 15 descended into chaos in Dubai when a ‘massive fight’ broke out and security guards were forced to intervene.

Shocking footage shows customers shoving each other outside Apple’s flagship store in the UAE’s Dubai Mall before several people appear to fall to the ground.

Other videos capture customers running through the mall – one of the world’s largest shopping centers – and piling onto escalators amidst a backdrop of yelling.

‘A massive fight over the new iPhone 15 took place in a queue outside the Dubai Apple Store,’ one person wrote on X.

Videos also show customers running through the centre and piling on to escalators

Videos also show customers running through the center and piling on escalators

iPhone 14 vs. iPhone 15

iPhone 14

Price: £699/$699

Display: 6.1 inch

Processor: A15 Bionic chip

Rear camera: 12MP main (f/1.5)

Front camera: 12MP TrueDepth camera (f/1.9)

Battery: Up to 20 hours of video playback (16 hours streamed)

Weight: 172g

Colors: Midnight, Starlight, Blue, Purple, Yellow, Red

iPhone 15

Price: £799/$799

Display: 6.1 inch

Processor: A16 Bionic chip

Rear camera: 48MP main (f/1.6)

Front camera: 12MP TrueDepth camera  

Battery: Up to 20 hours of video playback (16 hours streamed)

Weight: 171g

Colors: Black, Blue, Green, Yellow, Pink

Another added: ‘The queue at Dubai Mall this morning for the #iPhone15 release is just unbelievable. What I saw last year was a joke compared to that of today.’

The chaos came as thousands of Apple superfans descended on stores across the world today, with the iPhone 15 officially put on sale.

London, Beijing, and Bangkok were among the cities heaving with crowds this morning, with many people eager to be the first to purchase the device.

Its official launch comes a week after the tech titan’s highly anticipated Wanderlust event, which saw CEO Tim Cook unveil the Apple Watch Series 9 among other devices.

Apple customers in India even set up camp last night to be first in line at stores in Mumbai and Delhi, with some waiting from as early as 3  p.m. yesterday.

One X user wrote: ‘Long queues have formed outside Apple stores in Delhi’s Select Citywalk Mall in Saket and Mumbai’s BKC as the iPhone 15 series goes on sale in India,’ one person wrote on X.

The standard range of new iPhones starts at $799/ £799 and is equipped with a new titanium frame, USB-C charging port, and new artificial intelligence features.

Albeit popular, the iPhone 15 has received mixed reviews since it was unveiled at the Wanderlust event on September 12.

While the device comes in five never-before-seen colors with an upgraded rear camera, some claim it lacks the developments they had hoped for.

These include battery life and screen size, with the iPhone 15 hosting the same 6.1-inch display and video playback capacity as the iPhone 14.

Many customers were seen shoving each other at what is deemed one of the world's largest shopping centres

The chaos comes just as thousands of Apple superfans descended on stores across the world today

Many customers were seen shoving each other at what is deemed one of the world’s largest shopping centres

Albeit popular, the new iPhone 15 has received a mix of reviews since it was unveiled at the Wanderlust event on September 12

Albeit popular, the new iPhone 15 has received a mix of reviews since it was unveiled at the Wanderlust event on September 12

The launch comes just a week after the tech titan's highly anticipated Wanderlust event, which saw CEO Tim Cook unveil the Apple Watch Series 9 among other devices. Queues in Thailand are pictured

The launch comes just a week after the tech titan’s highly anticipated Wanderlust event, which saw CEO Tim Cook unveil the Apple Watch Series 9 among other devices. Queues in Thailand are pictured

LONDON: The first customers enter the Apple Store in Regent Street, central London, as the new Apple iPhone 15 goes on sale in the UK

LONDON: The first customers enter the Apple Store in Regent Street, central London, as the new Apple iPhone 15 goes on sale in the UK

PARIS: Customers queue in front of an Apple Store in Paris, France

PARIS: Customers queue in front of an Apple Store in Paris, France

MailOnline has approached Dubai Police to verify the legitimacy of the video

MailOnline has approached Dubai Police to verify the legitimacy of the video

Even so, one X user claimed that a tourist in Dubai purchased a whopping 11 iPhone 15s as presents for his family.

In India, another superfan told ANI: ‘I have been here since 3 pm yesterday. I waited in line for 17 hours to get the first iPhone at India’s first Apple store.’

Hundreds also queued outside Apple’s Regent Street store this morning, with staff filmed clapping when it opened its doors at 8  a.m.

‘Long queues, cities traversed, skies crossed, and familiar faces met – all for the allure of the #iPhone15,’ one user added.

‘The journey is as much a testament to devotion as the destination.

‘In the world of tech, some tales are just… Apple-d! But it is that sensational.’

ITALY: Milan was among the cities brimming with Apple superfans early this morning

ITALY: Milan was among the cities brimming with Apple superfans early this morning

LONDON: Thousands of Apple superfans descended on stores across the world today, including on Regent Street (pictured)

LONDON: Thousands of Apple superfans descended on stores across the world today, including on Regent Street (pictured)

One X user claimed that a tourist in Dubai purchased a whopping total of 11 iPhone 15s today as presents for his family

One X user claimed that a tourist in Dubai purchased a whopping total of 11 iPhone 15s today as presents for his family

AUSTRALIA: Apple fans flocked to Sydney's Apple store today as the Apple Watch Series 9 was officially released

AUSTRALIA: Apple fans flocked to Sydney’s Apple store today as the Apple Watch Series 9 was officially released

FRANCE: The standard range of new iPhones start at $799/ £799 and are equipped with a new titanium frame and USB-C charging port

FRANCE: The standard range of new iPhones starts at $799/ £799 and are equipped with a new titanium frame and USB-C charging port

JAPAN: The Apple store in Tokyo opened its doors to a queue of customers this morning

JAPAN: The Apple store in Tokyo opened its doors to a queue of customers this morning

THAILAND: The iPhone 15 is among Apple's new products to be officially released in stores today

THAILAND: The iPhone 15 is among Apple’s new products to be officially released in stores today

USA:  One X user said there was a huge queue in Boston, US, this morning outside Apple

USA:  One X user said there was a huge queue in Boston, US, this morning outside Apple

LONDON: Members of the public gather at Regent Street's Apple store

LONDON: Members of the public gather at Regent Street’s Apple store

LONDON: Customers enter to purchase iPhone 15 handsets at the Apple Store

LONDON: Customers enter to purchase iPhone 15 handsets at the Apple Store

CHINA: Beijing was flooded with people this morning as the iPhone 15 was released

CHINA: Beijing was flooded with people this morning as the iPhone 15 was released

These queues also come after months of speculation surrounding the iPhone 15, with numerous dummy products and predictions flooding the internet.

Many of these correctly suggested that Apple’s new device would feature a state-of-the-art titanium design made of the same alloy used to build NASA’s Perseverance Mars rover.

Apple claims this will make the model more durable and lightweight compared to previous models.

Swapping out the mute switch for a customizable ‘action button’ was also expected – marking the first time Apple has changed this since 2007.

Switching its Lightning connector for a USB-C port was anticipated too, as Apple was reluctantly obliged to align with new EU regulations.

But ‘Name Drop’ was among some of its more surprising features, allowing users to share contact details by simply bringing two iPhone devices together.

Even so, onlookers say the iPhone 15’s physical appearance is almost the spitting image of an iPhone 14.

Both the iPhone 15 and its predecessor host 6.1-inch screens and weigh just over 170g, with a battery capacity to facilitate 20 hours of video playback.

These also host 12MP TrueDepth front cameras (f/1.9) with autofocus functions, though the iPhone 15’s rear camera has been significantly upgraded.

MailOnline has approached Apple for comment.

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