Inspired Marketing: Ricoh’s Matt Waters on Consolidating Technologies and Business Processes
Matt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team’s mission to consolidate these different technologies and bring a more streamlined focus to the business. Matt shares some of his key insights in this week’s interview and some of the successes the team has experienced since the completion of this project.
Tune in and Get Inspired:
- Identify vision and opportunities
- Work with key stakeholders to design a roadmap
- Start with easy wins and increase your productivity
- Define and align universal language across all business units
- Consolidation provides a universal experience, even for customers
Key Takeaways:
[:55] A little bit about Matt and his company Ricoh.
[2:40] When Matt was first onboarded in his role at Ricoh, there were many different platforms at play and his goal was to simplify the process down.
[3:45] What kind of results is Matt seeing today after consolidating?
[5:15] Matt shares how he first began to tackle a project like this.
[6:45] Matt really had to do his homework before tackling a big project like this and understand what platforms were critical and what was their core purpose.
[9:35] With big projects like this, the most important thing is to start small and then expand as you go.
[12:45] What kind of wins has Matt seen so far?
[15:40] The big reason why this project was successful is due to Matt’s talented team and staff.
[17:30] Matt shares how technology plays a critical role in marketing.
[20:00] The new generation that’s coming into the workforce; they’re all technology natives. This means companies need to be able to meet them where they are and engage in a new frontier of users and leaders through the use of technology.
[23:50] Matt shares some of his final thoughts about the consolidation project he worked on and his team’s efforts.
[25:00] What inspires Matt?
Quick Links
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
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