2022 Top Content – Relationship One
As we take our first steps into 2023, let’s reflect on the amazing year that was 2022. New opportunities and developments led us through the exciting year! To capture all those memories in one place – we’ve collected the top 10 blog posts from last year; thanking you for reading along with us every step of the way. Let’s start fresh in this New Year by taking some much-needed time to enjoy these highlights before continuing onto bigger and better triumphs!
Understanding Reporting in Responsys
You’ve been tasked with figuring out if your team’s emails have been performing well. And you know your metrics: the standards like open rate, clickthrough rate, conversion rate, etc. But you’re staring at the Responsys home page and you’re not sure where to go. Don’t worry, we’ve got you covered.
The Importance of a Project Kickoff Meeting
A lot of effort is put into getting a project off the ground, but without a solid start you can find a project going off track very quickly. That is why I want to share with you the importance of a project kickoff meeting, and a quick outline of what I think is a good baseline of items to cover in your meeting.
Inspired Marketing: Paciolan’s Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts
Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with our help.
FEDTalk: How to use web fonts in email
You’re in the flow, cranking out code. Then, a ticket from the Creative Department shows up in your inbox; they have a flashy new email design to be built out to go along with your latest rebranding efforts. You review the layout and read through the specifications and notice that they’re calling for the use of some… unusual fonts that you haven’t seen before.
Multiple Brands in Eloqua
If you are currently using Oracle Eloqua or are in the process of implementing, it is important to consider your company’s brand identity when configuring your instance. Brand strategy is used across Eloqua to help maintain consistency with your corporate identity as well as to meet deliverability best practices.
An App to Personalize Eloqua Assets Using Multiple Custom Object Records at Once
Have you ever wanted to send an email for each Custom Object record associated with a contact? What about sending a single email to a contact but merging data from multiple of its Custom Object records at once, either directly in the email or inside a linked Landing Page? With our app, you can do all that and more!
The Basics of Oracle Eloqua’s SMS Feature
Oracle Eloqua’s latest SMS releases has made it easier for users to incorporate text messaging into their current Campaigns and Programs. Under controlled availability, Eloqua users can work with Oracle Support to submit their instance for review & approval to utilize this new feature.
Troubleshooting Syntax Errors with Eloqua uploads
Everyday Eloqua is used to perform complicated tasks and functions for an email to get out the door. But occasionally, Eloqua can be finicky. With all its power and functionality, sometimes it’s persnickety and vague in its error messages that gives even the most seasoned marketer a small pain in the back of their eye.
Get creative with Signatures in Eloqua
Adding a personal sales representative signature, along with other fields related to your contact, it is often one of the best ways to show your customer that you know who they are and care about them by adding details personal to them and including who they can contact if they have questions or are ready to purchase.
Security Settings in Eloqua: A Guide to Getting Started
Security settings in Eloqua are divided among two main areas — Contact Level Security and Security Groups. These two functions work together to control exactly what users are able to see and do within Eloqua. Let’s look at how these settings are configured to help you begin enabling and customizing these features.
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