16 Best Flower Delivery Services 2023 – Top Valentine’s Day Flowers – WWD
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Few gift ideas for women have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love, say thanks, or simply show appreciation for someone special in your life.
There’s one day a year when flowers are absolutely mandatory, and that’s — you guessed it — Valentine’s Day. You can send a bouquet to your girlfriend or your BFF that’ll make them feel special every time they glance at the blooms. With the best flower delivery services, you can order a bespoke bouquet online while you’re shopping for other romantic gifts for her, like the best lingerie.
Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “Everybody likes getting flowers, even if you say you don’t like flowers. I think even men enjoy getting flowers.”
Luxury candles and bottles of wine are also easy items to give for a range of different occasions, but Reifel points out that they have a few drawbacks. “You could send a bottle of wine, but maybe it’s not the type that they love, or you don’t know if the person even drinks wine because so many people are being careful with wellness and fitness,” she says. “But with flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.”
And perhaps the best person to send a bouquet of blooms to? Yourself! Feng shui has been preaching the benefits of keeping living, beautiful things in your home for literally centuries, and a delightful vase of flowers is guaranteed to brighten your living space, mood, and energy. Valentine’s Day is a welcome excuse to practice some self love.
Top Flower Delivery Services of 2023
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Amazon
- Subscription option: No
- Vase included: Yes
- Special features: Plucked as buds for long-lasting blooms
- Next-day delivery option: Yes
Amazon Prime is the gift that keeps on giving. With your subscription, you have a range of gorgeous bouquet options right at your fingertips. Even better? They’ll be delivered in two days or less. This Flowering Fields option is a cheerful assortment of sunflowers, Gerber daisies, bright novelty poms, and flowers and seasonal greenery. It also includes a vase for pristine presentation.
Courtesy of Amazon
FlowerBX
- Subscription option: Yes
- Offerings: Bouquets, candles, and vases
- Vase included: No
- Special features: Complimentary delivery
- Next-day delivery option: Available for select locations
One of our favorite aspects of FlowerBx is the wide and exotic variety of colorful flowers that are a rare find among other floral delivery companies. The gardener in your life will swoon for varietals like primrose peonies, honey snapdragons, tequila sunrise roses, and flamenco pink freesias. You can shop by flower type, flower color, flower popularity, seasonal flowers, delivery speed, and sentiment, such as a thank you, congratulations, or get well soon. You can also add accouterments to your bouquets, like candles or vases. This writer has sent bunches of peonies to London and a dozen snapdragons to San Diego, and each arrangement was robust, colorful, and utter perfection.
Courtesy of FlowerBx
Belle Fleur
- Subscription option: Yes
- Offerings: Bouquets, candles, soaps, and fragrances
- Vase included: No
- Special features: Video tutorial for arranging
- Next-day delivery option: No
Manhattan-based boutique florist, Belle Fleur, is renowned for their timeless, elegant designs and artistry (and is this writer’s go-to floral delivery for nearly any occasion). My past purchases have been lush and full, with plenty of complimentary greenery, and a total delight to each of my loved ones. In 2021, the company expanded their delivery reach to a nationwide and international level, says founder Meredith Waga Perez. Shoppers can select finished arrangements or a ‘Box of Blooms’ filled with seasonal stems and a link to a YouTube video with tips from Meredith for how to arrange a beautiful display at home.
Courtesy of Belle Fleur
Urban Stems
- Subscription option: Yes
- Offerings: Bouquets, candles, shears, water misters, gourmet foods, and dried flowers
- Vase included: Yes
- Special features: Flower food and personalized card included
- Next-day delivery option: Yes
If you’re still searching for a Valentine’s Day gift, you can call it a wrap — simply shop the curated section of vibrant blooms and plants from Urban Stems. There’s certainly a bouquet for every type of person, from the classic rose to the sweet ranunculus in shades of pink, purple and peach, to the modern, unexpected mixes. Urban Stems is also a fab option if you’re in a pinch, with nationwide next-day shipping, or on a budget, with bouquets starting at $45.
Courtesy of Urban Stems
Venus et Fleur
- Subscription option: No
- Offerings: Preserved flowers in small to large arrangements
- Container included: Yes
- Special features: Blooms look fresh for a full year
- Next-day delivery option: Yes
Venus et Fleur is known for their gorgeously preserved roses — the brand sources blooms from all over the world, then treats the petals with wax, oil, and other ingredients to prevent the flowers from degrading over time. Each arrangement is guaranteed to look freshly plucked for a year and the blooms waft a soft rose fragrance for two to three weeks longer than traditional flowers. Any guy or girl will love having these in the foyer or on their coffee table.
Courtesy of Venus et Fleur
ProFlowers
- Subscription option: No
- Offerings: Bouquets, chocolates, candles, fruit baskets, and balloons
- Vase included: Yes
- Special features: Same-day delivery options available
- Next-day delivery option: Yes
One of the best options for the Farmhouse style — their tagline is ‘fresh-from-the-field’ — ProFlowers has a seriously impressive range of florals and colors. Plus, they have an entire section dedicated to flowers under $50, so you can brighten someone’s day without breaking the bank.
Courtesy of ProFlowers
1-800-Flowers
- Subscription option: Yes
- Offerings: Bouquets, gourmet gift baskets, chocolates, wine, and more
- Vase included: Yes
- Special features: Hand-delivered in vase
- Next-day delivery option: Yes
1-800-Flowers’ bouquets are not only known to be generously full, but they are also some of the longest-lasting floral delivery arrangements. In addition to bouquets, you can also shop from hundreds of other items, like gift baskets, plants, home decor, candles, and plenty more. Consider this site your one stop shop for any type of gift for any type of occasion.
Courtesy of 1-800-Flowers
The Bouqs Co.
- Subscription option: Yes
- Offerings: Bouquets and curated gift baskets
- Vase included: No
- Special features: Partners with sustainable farms
- Next-day delivery option: Yes
What makes this floral delivery service stand out among the rest is the sheer amount of unexpected, gorgeous bouquet varieties and surprising pairings. There are arrangements combining succulents with pastel blooms as well as tropical designs featuring several different types of palm leaves. And if you want to give a bouquet with a longer lifespan, shop their equally beautiful selection of dry bouquets.
Courtesy of the Bouqs Co.
The Sill
- Subscription option: Yes
- Offerings: Bouquets, small to large plants, dried florals, potting mix, plant accessories
- Planter included: Yes
- Special features: Multiple planter choices
- Next-day delivery option: No
Orchids are beloved for their long stems, vibrant petal shades and their contrasting speckles. The Sill offers one of the largest collections of orchid plants for delivery that we’ve seen, and each one is more beautiful and unique than the next, with hues ranging from the popular pinks, whites and purples, to the rarer orange, blue, violet and spotted varieties.
Courtesy of The Sill
BloomsyBox
- Subscription option: Yes
- Offerings: Bouquets and potted plants
- Vase included: No
- Special features: Flowers delivered within four days of harvesting
- Next-day delivery option: Yes
Self care is the most important kind of care. Feeling cheerful, happy and zen within your living space is a large part of feeling taken care of, and for $70 a month, you can receive a richly vibrant, hand-crafted bouquet each month curated by the floral experts at the prestigious The New York Botanical Garden. Now there’s something to look forward to!
Courtesy of BloomsyBox
Ftd
- Subscription option: No
- Offerings: Bouquets, sweets, gift baskets
- Vase included: No
- Special features: Blooms are sent from florist closest to delivery address to ensure freshness
- Next-day delivery option: Yes
You’re likely familiar with the brand’s logo, considering it’s been around for over 100 years, and is one of the most reliable services for quality and seedy work. Although Ftd stands for Florists’ Transworld Delivery, they actually source their blooms from a vast network of florists around the world, so the arrangements are sent from the florist or farmer closest to the recipient, ensuring your bouquet boasts the freshest, just-picked flowers.
Courtesy of FTD
Teleflora
- Subscription option: No
- Offerings: Bouquets, balloons, stuffed animals, and chocolates
- Vase included: Yes
- Special features: Hundreds of bouquets and plants to choose from
- Next-day delivery option: Yes
Teleflora truly has a bouquet for every age, taste and occasion, with arrangements shaped like pastel birthday cakes, mini zen and stone gardens and artistic floral sculptures. And what makes this service truly superb is the generous timeline for same-day delivery — simply order before 2pm and it’ll arrive by dinnertime.
Courtesy of Teleflora
Bloomscape
- Subscription option: No
- Offerings: Care tools and indoor and outdoor plants
- Planter included: Yes
- Special features: Care guide included; multiple planter colorways to choose from
- Next-day delivery option: No
What’s better than an arrangement of florals? A verdant plant that you can admire for years to come. This Detroit-based plant delivery company will deliver a huge variety of both indoor and outdoor plants, from the ever popular bird of paradise to a trio of easy pothos plants. And if your loved one has a green thumb? Even better! Bloomscape offers a bevy of herbs and veggies to plant in their garden at home.
Courtesy of Bloomscape
Lula’s Garden
- Subscription option: No
- Offerings: Planted succulents
- Planter included: Yes
- Special features: Partners with safewater.org, an organization that provides clean drinking water to underserved communities
- Next-day delivery option: Yes
Succulent gardens are still all the range due to their impossibly easy care and funky vibe. At Lula’s Garden, you can choose from five different sized collections — mini, petite, original, deluxe and premium — filled with spiky snake plants, red-tipped cacti and other fun-shaped desert plants. And no matter the size you spring for, each garden comes in a pretty, minimalist planter gift box so your recipient can just kick back and enjoy it without lifting a finger.
Courtesy of Lula’s Garden
Farmgirl Flowers
- Subscription option: Yes
- Offerings: Bouquets and potted plants
- Vase included: Yes
- Special features: Female owned
- Next-day delivery option: Yes
San Francisco-based Farmgirl Flowers offers freshly cut blooms sourced from farms all over the world. You can shop dozens of bouquets, but you also have the option to order a large shipment of 100 color-coordinated flowers and greenery to deck out your next dinner party or celebration.
Courtesy of Farmgirl Flowers
What to Consider When Picking the Best Flower Delivery Service
When selecting the best floral delivery service, especially for Valentine’s Day, you’ll want to consider factors like the delivery speed, bouquet styles, flower varieties, and other accessories like vases, candles, and chocolate. To keep things simple and straightforward, we compiled the top details to consider below.
- Price: Bouquet costs can be highly variable, and usually depend upon the size of the arrangement and whether any exotic or rare bud, like an orchid, are included. Most floral deliveries begin around $45 and go up from there. Expect add-on fees for shipping and special requests.
- Delivery timing: Faster delivery typically means a higher shipping fee, yet some delivery services, like Amazon and Urban Stems, offer two-day or same-day delivery options. Be sure to plan ahead when you’re ordering Valentine’s Day flowers so you know that the blooms will arrive by February 14th.
- Features: Do you want extra evergreen? Or sprigs of fern? Maybe a colorful feather or dried flower? Many bouquets offer add-on features so that you can completely customize your arrangement to the lucky person you’re sending it to. Vases, candles and chicly packaged sets of candies are also popular add-ons that can be sent along with your bouquet for an extra dose of sweetness.
- Aesthetic: Perhaps the most important of all, you need to choose a delivery service that offers florals that you know your loved one will like. “In the same way that everyone has a favorite dessert, most people are drawn to a favorite flower and there’s a really special level of thoughtfulness when somebody takes the time and energy to get you your favorite flower,” says Reifel.
The Different Types of Floral Arrangements
Most flower delivery services categorize bouquets by style so you can easily identify which vibe you’re going for, even if you don’t know their favorite flower or color. For example, take Valentine’s Day flowers: “Even if you don’t know her favorite flower, you know enough about her personality to design it specifically for her,” says Reifel, who adds that thinking about where this bouquet may be placed is helpful so that it enhances the overall aesthetic of the room. “Is she contemporary? Is she more romantic? Answering these types of questions will lead you to a general style.”
- Modern: Unique shapes, unexpected blooms and even a futuristic or asymmetrical structure are all signs of a dynamic, contemporary bouquet. A modern bouquet is a great choice for that certain someone who always knows the buzziest new restaurant or which art museum has the latest exhibition.
- Romantic: Think garden roses in blush hues with soft, fluffy petals, bright and playful peonies or star-shaped gardenias that are white as snow. Choose this style for someone who can’t get enough of rom-coms and happily-ever-afters.
- Classic: Traditional bouquets, like a dozen red roses, or a classic mixed-flower arrangement are often symmetrical (i.e., short and round or tall and stemmy) and stick to a similar color theme. This is the bouquet to give to someone who adores a classic anything — or if you aren’t sure which style to choose, go for this because you can never go wrong with something timeless.
- Farmhouse: A farmhouse style looks as if you ran through a field of wildflowers with your hands outstretched and the bouquet is what you came home with. Except a sense of whimsy, with lots of greenery and a variety of diverse blooms and buds, perfect for a hippie personality or simply someone who loves the wild outdoors.
- Monochromatic: Known to be a Kardashian favorite, these robust bouquets designed with one color make a striking statement and radiate a luxurious sensibility. Save this bouquet for your most glamorous friend or when you want to make a big, bold statement with your gift.
Meet the Experts
Meredith Waga Perez is the co-founder of the New York City-based florist, Belle Fleur. Known for their refined, artistic arrangements and an incredible attention to detail, Belle Fleur has designed romantic and classically modern wedding florals for celebrities and heiresses. The saying goes that once you go to Belle Fleur, you never go back.
Emily Reifel is the director of social events at the legendary Plaza Hotel in New York City, and to say that she has seen it all is an understatement. When it comes to florals, she does not come to play. Her idea of the ultimate bouquet refrains from using an excessive amount of “filler flower” and rocks a 70-30 flower to greenery ratio.
Meet the Authors
Kaitlin Clark is a beauty writer based in New York City. She’s obsessive about tending to her live plant wall — 63 plant varieties and counting — as well as her backyard herb garden and spring blooms. Gift-giving is her love language and her favorite gift to give is a beautiful, lush bouquet of flowers from Belle Fleur or FlowerBx. Clark wrote the original version of this article.
Claire Sullivan, is the Senior Beauty and Lifestyle Commerce Editor at WWD and Footwear News. She’s spent over five years researching, reporting on, and writing about the beauty and lifestyle industries for publications like Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She loves DIY-ing arrangements and caring for her indoor plants, so she’s well-versed in what makes a great floral delivery service. She contributed to the update of this story.
