Top Content from 2021 – Part 2
Welcome back to our Top 10 posts of 2021! The other day we featured the first half of our top 10, and now we share the rest. Grab your coffee and hold onto your glasses for more reading fun.
Creating Dynamic Content in Oracle Eloqua
Marketing teams, many with limited time and resources, are looking for more efficient ways to send personalized, targeted messages to their audiences. One such option is Oracle Eloqua’s ability to create dynamic content, or customer-specific content, that changes based on user information tied to the recipient. Marketers can use this data to create rules that govern what content should be served to the recipient based on the two (data & rules) combined.
While this option can greatly improve a marketing team’s results, it’s important that the team, at a minimum, has a brief understanding of how dynamic content is created and implemented within the system. This knowledge, along with some useful tips and tricks, can help set your marketing team down a successful path.
Make it personal. Personalization in Email Marketing – The Basics
If you are interested in using personalization in your campaigns but not sure how to get started, we’ll walk through some of the basics that are key in personalizing your campaigns in Eloqua.
In email marketing the mantra we hear (and say) continuously is “Right person. Right message. Right time.” Using data collected on your contacts to personalize messages and experiences better enables to you to do just that. As Modern Marketers we know that there is a need, even an obligation, to communicate with and engage our customers in a way that is unique to their needs, and the research shows that the outcome is worth the effort. So much time, energy, and money is spent on collecting data, why not use it to our advantage, to make our customers feel like their needs are understood?
FED*Talk: Showing form fields on demand
A common request that front-end developers will receive when building forms and landing pages in a Marketing Automation Platform like Oracle® Eloqua is to have a certain field be hidden until it’s needed for a specific reason or condition. For example, you might want to hide a postal code field when a user selects a country that doesn’t require them, or display checkboxes for various email newsletter subscriptions if a user opts in to receive them. All these things are possible; all it takes is a bit of JavaScript!
Note: The form example shown here uses a simplified HTML structure for the sake of brevity, but the concepts are easily applicable to more complex structures as well, such as those generated by Oracle Eloqua.
The Future of Sales Enablement
Sales Enablement is the process used to help sales improve the lead management process and, ultimately, assist in the achievement of revenue goals. In today’s environment it can be difficult to navigate effective processes while reducing cost and providing value. Things are changing rapidly with recent world events, and the way we sell is quickly evolving.
Smaller, more focused sales teams are becoming the norm. One hot trend is quality over quantity, biggest is not always better, and we are seeing many customers streamline their sales teams. Remote selling is replacing on site face to face meetings. Sales is focusing on the ‘human’ side of the job where one on one conversations are closing deals and they are leaving the technical work to the tools.
Get Ready – Migrating from Responsys Classic Campaign to Workbook
Late in 2020, Oracle Responsys announced the depreciation of Responsys’ Classic Campaign Workbook. Along with this announcement, they provided an End of Life for the platform’s feature at the end of December, 2021. This means that all legacy users of Oracle Responsys will need to update any existing automated, triggered, or templated messages to use Campaign Workbook by the end of the year. So, what does that look like to your team?
Many of the changes from Classic to Workbook will be largely cosmetic, and simply require an adjustment period to find all of the same features you’re used to seeing in a new user experience. There are, however, two fundamental changes to functionality that users should start learning as soon as possible.
Miss our first roundup? Check it out, here!
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