Top Content from 2021 – Part 1
As we dive into the early months of 2022, we look back on 2021 and its continued demand for flexability, new developments and opportunities. As a fun way to remember the year, we pulled our top blog posts from 2021! Thank you for reading along with us throughout the year. Before we break into new content for 2022, enjoy five of our ten best.
Too much of a good thing? 3 methods to avoid over-mailing through Oracle Eloqua
As an email marketer, you walk a fine line: Remind prospects of your presence and benefits, but don’t make them feel overwhelmed. Although the perfect email frequency is unique to each audience and message, simple steps can help manage your sending schedule and keep leads subscribed by not over-mailing them.
Use Eloqua Web Data Lookups to Drive Landing Page Personalization
If you’ve used Eloqua for a while, you may have already heard the term “Web Data Lookups”. It is thrown around from time to time when discussing things like form pre-population or landing page personalization. Simply put, Web Data Lookups (WDLs) allow a web page to retrieve data from Eloqua and utilize it in landing pages for personalization.
Inspired Marketing: Ferguson’s Chris Clark on Change Management and A Complete Marketing Transformation
Today’s host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week’s episode!
Inspired Marketing: Medtronic’s Catherine Slayden on Training Users on Eloqua
Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.
Making a (check)list, and checking it twice: QA and UAT process development
Santa was on to something: making a list and checking it twice. In an effort to avoid errors in his gift and coal deliveries, going down his list of recipients and double-checking ensures that the naughty list gets all the coal that’s coming to them, and the nice list gets a sweet new *insert coveted item here* each year on December 25th.
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