North Face Sponsors Overnight Transgender Camp for Children to Cross-Dress, ‘Explore’ Adult Themes
The North Face is facing a widespread backlash after it emerged that the outdoor clothing brand is sponsoring an overnight transgender camp for children.
The camp is restricted to “non-straight” kids and features activities where children are “encouraged” to “explore” sexualized adult themes.
During the Camp Brave Trails, children as young as 12 are indoctrinated with gender ideology by being urged to dress in drag and use “genderless” bathrooms and housing.
It’s billed as an “overnight summer camp specially designed” for children between 12-17 who identify as “LGBTQ.”
Camp Brave Trails was first launched in 2015 and has locations in California and New York.
The summer camp seeks to “empower future LGBTQ+ leaders.”
According to the organizers, kids are “empowered” by meeting with “adult mentors” who urge them to pursue “gender identities” and “explore pronouns.”
“Welcome to Camp Brave Trails, where we blend all the traditional elements of a summer camp with an LGBTQ+ twist!” says the camp’s website.
It adds that the camp is designed as “a safe haven” for so-called “LGBTQ+ youth.”
The camp’s “adult mentors” offer the kids “a unique opportunity to forge lasting connections within their community.”
Multiple videos available online show kids involved in cross-dressing and pursuing ambiguous “gender identities.”
The organization boasts of having “provided 700 hours of queer affirming mental health services” to children in California.
The camp’s website adds that children attending the camp bunk with 9-10 peers of the same age group and they are never divided by gender.
Child campers are “encouraged to spread their wings and make their own decisions” and told to anticipate a “strong expectation of maturity, kindness, consent, and compassion.”
The website doesn’t clarify what the children would need to “consent” to, however, or why kids are expected to express “maturity.”
The camp’s founders, Kayla Weissbuch and Jessica Weissbuch, appeared on the Kelly Clarkson Show to discuss Brave Trails.
“All of our housing is genderless, bathrooms are genderless, we ask for names and pronouns all the time from campers and they can change them all they like,” they said.
“It’s magical. It’s really cool.”
The mother of one of the male campers told Clarkson that the camp is a place where kids “can explore their pronouns and learn and grow as a queer person.”
Clarkson praised the camp and suggested that kids can take the indoctrination that they undergo at the camp and spread it back home.
She notes that it could have a “ripple effect” that “infects” society into accepting radical gender ideology.
At the conclusion of the segment, Clarkson announced that Conagra, which owns iconic brands such as Birds Eye, Duncan Hines, Reddi-wip, and Slim Jim, would donate $10,000 to the camp.
“While Camp Brave Trails boasts several different sponsors, The North Face has repeatedly pushed a far-left agenda on both gender and race,” according to a report by the Daily Caller.
“The company most recently encouraged customers to complete a diversity, equity, and inclusion training course called ‘allyship in the outdoors,’ enticing them with a 20% discount.
“The North Face was also met with backlash over its ‘Summer of Pride’ campaign, which featured advertisements highlighting a drag performer.”
“The company sponsors a high-profile mountain climber who is currently being sued by America First Legal, which filed a lawsuit alleging that the climber and a North Face employee ruined a man’s career and got him fired over false accusations of racism,” the Caller notes.
Can anyone explain how the heck this ad helps @thenorthface sell outdoor clothes? They’re screaming at you to not buy their products if this violates your values. Accept their challenge. The North Face is owned by the VF Corporation which also owns Supreme, Vans, and Timberland. pic.twitter.com/9RwVljsa9N
— Robby Starbuck (@robbystarbuck) May 24, 2023
The North Face is listed with Toms, Brooks, and Eno among the leading sponsors of Camp Brave Trails.
Newsweek notes that while Bud Light was taking a financial beating over its marketing partnership with transgender Dylan Mulvaney, The North Face doubled down.
“We recognize the opportunity our brand has to shape the future of the outdoors and we want that future to be a more accepting and loving place,” the American athletics clothing company wrote.
The clothing brand is not just committed to pushing gender ideology propaganda, however.
It is also apparently captive to the strain of identitarianism that predominates on the left.
The Sun reported last month that the company offered customers a 20% discount if they agreed to suffer through an hour-long course on racial inclusion.
The course sought to lecture customers on “the unique challenges that people of color face when accessing the outdoors.”
One critic noted that “the irony is that The North Face is implicitly acknowledging here that all its customers are white.”
