Mytheresa’s Porcelain Present, PETA Protester Targets Hermès – WWD
C’EST BON: Fashion is going crazy for tableware, and the latest to embrace the power of porcelain, bone china and ceramics is Mytheresa.
The company teamed with Ginori 1735 to create a limited-edition bonbonnière with an original design by the French artist and illustrator Sofia Ouares.
The bonbonnière, or candy dish, is not for sale. Instead, it has been sent as a gift to Mytheresa’s VIP customers, a small but important cohort that generates a large percentage of company sales.
The design features the ski resort of Courchevel, France; cityscapes of Hollywood, London, Paris, Shanghai and New York, and other places where Mytheresa has held special events for its top clientele.
The tiny images of moons, stars, deserts, air balloons and palm trees mirror the jet-setting lifestyle of Mytheresa and its customers, while a black ribbon emblazoned with messages from the store twists its way through the design.
Isabel May, Mytheresa’s chief customer experience officer and managing director, said the company wanted to do something different this year, and speak to its customers in a more personal, playful way.
May said that, foremost, “we wanted to make them smile. We are hosts and we wanted to capture the world of Mytheresa with a customized gift they could enjoy at home, something that money can’t buy.”
The overarching vision, May added, is to turn the idea into a collectible series and create different tabletop objects for each holiday season.
The company also plans to use the exclusive Mytheresa illustration in other ways throughout the year.
Mytheresa launched a home category in 2022. It carries a range of high-end brands, including Ginori 1735, and offers furnishings for every room.
The collaboration with Ginori on the bonbonnière is the latest in a series of tie-ups between fashion and tableware specialists.
Earlier this year Palace teamed with Wedgwood on a series of skateboard designs and a bone china tea set. The set features a strawberry graphic pattern from Palace’s archive that takes inspiration from Wedgwood’s wild strawberry and vine pattern.
Over the summer, Claudia Schiffer expanded her collaboration with the historic Portuguese ceramics-maker Bordallo Pinheiro, unveiling a dinnerware collection with her signature butterfly motif.
Mytheresa carries a selection of the Cloudy Butterflies collection, which is inspired by hills, fields and farmland that surround Schiffer’s English home and by the countryside where she grew up near the River Rhine in Germany. — SAMANTHA CONTI
RAISING A STINK: Animal rights group PETA on Thursday continued its action to urge Hermès to stop selling items made from exotic skin.
An activist, who wore a T-shirt saying “Hermès Stinks of Death” and held up a sign reading “Hermès: Stop Exotic Skins,” released a stink bomb inside the brand’s boutique on Rue de Sèvres on the Left Bank of Paris.
The person was later thrown out of the store, which is not far away from the upmarket department store Le Bon Marché.
Mimi Bekhechi, vice president for Europe at PETA, said, “It is high time Hermès stopped turning its nose up at animal rights — an issue of major importance to today’s consumers, who reject industries that confine and torture animals. We urge the company to turn its back on these archaic and cruel materials, which stink of death.”
A PETA activist got into a physical confrontation with a security guard outside the Hermès Rue de Sèvres boutique in Paris.
Courtesy of PETA
PETA has been actively pressuring Hermès to retire the crocodile-skin Birkin bag and commit to a corporate policy against the use of exotic skins.
Following the death of actress and singer Jane Birkin last summer, PETA asked the French luxury house to retire the crocodile skin versions of her namesake handbags “so that no more wildlife is killed in her name.”
A PETA protester sneaked into the brand’s spring 2024 runway show in October and managed to walk down the runway while holding a protest sign. Her journey was cut short as fashion influencer Bryanboy snatched the sign from her hands.
Earlier this month, Poorva Joshipura, PETA India director, also staged a protest against the use by fashion companies of exotic animal skins outside a Hermès boutique in Mumbai while wearing an alligator-skin costume.
In 2021, a similar protest took place outside the brand’s New Bond Street store in London, where two PETA sympathizers wore Venetian crocodile masks while carrying anti-exotic skin signs cut in the shape of a Kelly bag.
PETA has claimed that some Hermès bags are made with exotic skins sourced from Australian farms where crocodiles were confined to cramped cages or small concrete pits filled with filthy water before being subjected to electric shocks, dragged and violently slaughtered.
The animal rights group also claimed that the use of animal skins — such as that of crocodiles — by the fashion industry increases the risk of dangerous viruses spreading to humans.
In calling for a corporate commitment to discontinue the use of crocodile skin, the organization noted that other luxury houses — including Burberry, Chanel, Mulberry, Victoria Beckham, Karl Lagerfeld, Paul Smith and Stella McCartney — have banned exotic skins from their collections. Few of those brands use exotic skins in any significant way, however.
Hermès did not immediately respond to a request for comment. — TIANWEI ZHANG
