Inspired Marketing: Paciolan’s Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts
Inspired Marketing: Paciolan’s Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts
Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.
Tune in and Get Inspired:
- Key aspects that made the process possible: all the front end planning, questions asked and a strong partnership
- Migrating 125 customers to Oracle Eloqua in less than a year allowed them to build a long term scaleable tool
- Solve a very complicated data model utilizing Eloqua and the Personalization Manager App
- Utilizing the pandemic to lean in and innovate their tools and processes
- Use the strength of their data to be strategically enriching and enhancing the customer experience
Key Takeaways:
[:45] A little bit about Paciolan and what Craig and Kyle do.
[2:45] Craig and Kyle have been working with Relationship One and share what was the challenge they were trying to solve.
[6:40] It’s a big challenge. Paciolan had to switch marketing platforms for 125 customers in under a year.
[9:40] During the pandemic, the need for communication was at its height for a lot of Paciolan’s customers.
[11:50] Kyle was in charge of building out a playbook and had to do a bit of the hand-holding during the first few instances to make sure the process was right.
[15:45] Craig really likes the regular syncs with Relationship One and the communication on how this project has been integrated has been stellar.
[20:15] Kyle is really proud of what he and the team have been able to build together.
[22:45] As this is new territory for both Craigh and Kyle, they’re excited about the future and to see what the first 12 months with this data will look like.
[27:10] The data is a critical driver of how to make better decisions for Paciolan’s customers and to keep up with future demands.
[30:45] What are Craig and Kyle most excited about in the upcoming future?
[33:20] What inspires Craig and Kyle?
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Scott Ingram is no stranger to marketing technology! He’s been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.
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