Inspired Marketing: Oracle’s Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI
Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in Oracle’s Unity Customer Data Platform (CDP), and provides practical examples of Eloqua’s impact on simplifying customers’ experiences.
Tune in and Get Inspired To:
- As a product manager, Stephen aims to streamline marketing and sales by integrating them into a cohesive process using a single product platform.
- Unlike competitors, Oracle Unity excels in providing comprehensive solutions for ID resolution, unification, modeling, audience building, intelligence, and activation across all channels.
- While not actively marketed as such, AI elements are incorporated into the functionality of most Oracle products.
- Effective product managers possess a combination of empathy and critical thinking skills, which enables them to identify and address the root cause of the problem they’ve set out to solve.
- Creating a CDP-centric stack is crucial for harnessing the full potential of your data to enhance AI capabilities and provide a seamless and personalized customer experience.
Key Takeaways:
[1:00] A little bit about Stephen and what he does at Oracle.
[4:15] Where does Stephen see the future of Oracle/Eloqua?
[8:00] Stephen is thinking a lot about how he can move on from traditional marketing and combine both sales and marketing in a more seamless and frictionless way.
[9:40] Stephen talks about what’s happening with CDP and Oracle’s Unity.
[16:25] What makes a successful product manager?
[18:50] What are some of the consistent themes/topics Stephen is hearing among customers?
[22:35] Stephen shares some on-the-ground examples of how Eloqua is being used.
[29:20] How can Eloqua make customer’s lives easier?
[33:40] What inspires Stephen?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the marketing technology.
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