Inspired Marketing: Cornerstone’s Erin Hopple on Building an Automation Process for Client Alerts
Erin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and driving successful lead management practices. In this episode, Erin discusses a project she recently implemented at Cornerstone that helped simplify the client notification process.
Tune in and Get Inspired To:
- Uncover every data-driven automation opportunity, enhancing customer experience and streamlining internal processes.
- Streamline the process and save four full-time employee hours with a premier automated experience. No more wasted time searching for order information manually.
- Transform the customer experience with Cornerstone Building Brands’ proactive omni-channel notifications. Staying at the forefront of customers’ minds.
- Maximize results by leveraging the current tools and optimizing fundamental strategies.
- When Cornerstone acquires a new brand, they prioritize team collaboration and growth. Together, they learn new tools, migrate assets, and discover optimal data solutions.
Key Takeaways:
[1:15] A little bit about Erin and what she does at Cornerstone.
[2:00] Erin implemented “Cornerstone Alerts” into her company. What is it and how has it been successful?
[3:50] What results has Erin seen so far from this project?
[7:50] Knowing what Erin knows now, what would she do differently?
[8:45] What is Erin focused on currently? Conversions and optimizing already-existing projects.
[10:45] Erin shares what she has learned so far through Cornerstone’s acquisition process.
[13:20] How is Erin training people on how to use Eloqua effectively?
[16:10] What projects is Erin looking forward to right now?
[17:55] What are some favorite tools and apps that Erin can’t live without?
[22:30] What inspires Erin?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the marketing technology.
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