Fashion, Beauty Brands Pulling Facebook Ads – WWD

July 3, 2020 Mary

Fashion and beauty brands are joining in on the “Stop Hate for Profit” campaign.

Color of Change, the NAACP and other organizations launched the “Stop Hate for Profit” initiative last month to call on companies to pause their advertising with Facebook over its reluctance to address the spread of racist rhetoric across its social media platforms, including Facebook and Instagram.

“For over five years, Color of Change has called on Facebook to do the right thing and make their platform safe for the millions of Black people that use it,” reads a statement on the organization’s web site. “From the monetization of hate speech to discrimination in their algorithms to the proliferation of voter suppression to the silencing of Black voices, Facebook has refused to take responsibility for hate, bias and discrimination growing on their platforms.”

Major brands joining the campaign include Adidas, REI, Puma, Patagonia and Unilever, which is extending its boycott through the end of 2020. Other smaller fashion and beauty businesses have also pledged their support, including CBD-based beauty brands Kush Queen and Sagely Naturals.

Here, WWD gives the full list of the fashion, beauty and media brands that are participating in the “Stop Hate for Profit” campaign.

Adidas: Activewear brand

Adventure Journal: Online magazine focusing on the outdoors

Arc’teryx: Canadian outdoor and sporting goods brand

Beauteani: Beauty brand

Beauty Heroes: California-based beauty retailer

Beiersdorf: Beauty conglomerate

Bela Monde: Accessories brand

Birchbox: Beauty subscription service

Bossy Lipstick: Beauty brand

Brillies Sunglasses: Vintage sunglasses brand

Concrete Junglists: Streetwear apparel e-tailer

Dee Lorri Apparel: Streetwear brand

Dermatonics: U.K.-based skin-care brand

Diamond Foundry: San Francisco-based man-made diamond producer

Dockers: Apparel brand

Dr. Hauschka Skin Care: Beauty brand

Eddie Bauer: Apparel brand

Edgewell Personal Care: Personal-care products company

Eileen Fisher: Women’s apparel brand

Envy CBD: CBD wellness brand

French Connection: Fashion brand

In support of the #StopHateForProfit campaign we are pausing all paid advertising on Facebook and Instagram in the US for the month of July. We are proud to reinvest our marketing dollars in diversity and inclusion initiatives aimed to lift up the voices of our growing community. pic.twitter.com/31V31C7VeN

— French Connection US (@FC_US) June 26, 2020

Girl CEO Inc.: Podcast focusing on female entrepreneurs

Haute Hijab: Women’s fashion brand

Hello: Oral-care brand

Henkel: Beauty and personal-care company

Herschel Supply Co.: Apparel brand

We support organizations and brands that stand for change and will continue to ask our partners to create a safe and trusted digital ecosystem for all people in our community. Learn more: https://t.co/fpfyWyuCta

— Herschel Supply Co. (@Herschelsupply) June 30, 2020

Houdini Sportswear: Swedish outdoor apparel brand

Innersence Organic Beauty: beauty brand

Jack Black: Men’s grooming brand

JanSport: Accessories brand

Joli Caméléon: Hair-care brand

Kay Jewelers: Jewelry retailer

Kush Queen: CBD-based wellness brand

Levi’s: Apparel brand

Lo & Behold Naturals: Skin-care brand

We’ve halted advertising on Instagram and Facebook at least through July as part of the #StopHateforProfit campaign. We hope that the collective impact of businesses boycotting advertising with Facebook will inspire them to wield their power more responsibly.
– the L&B team⁠💕⁠ pic.twitter.com/LG5sTiFsFf

— Lo & Behold Naturals (@LoandBeholdNC) June 27, 2020

Lululemon: Activewear brand

Madewell: Fashion brand

MEC: Canadian outdoor apparel brand

Merrell: Outdoor apparel brand

Microsoft: Technology company

Minna: Home goods brand

Mozilla: Media company

Patagonia: Outdoor apparel brand

Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.

— Patagonia (@patagonia) June 21, 2020

Puma: Apparel brand

We are proud to join the #StopHateforProfit boycott. We will stop all advertisements on Facebook and Instagram throughout July.

— PUMA (@PUMA) June 29, 2020

Reebok: Sportswear brand

Reformation: Women’s apparel brand

REI: Outdoor and sportswear brand

Sagely Naturals: CBD-based beauty brand

The North Face: Outdoor apparel brand

Unilever: Beauty company

Vans: apparel brand

Verizon: Telecommunications company

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