Adidas Ends Sponsorship Deal With Zouma Over Attack On Cat
West Ham defender Kurt Zouma has lost his sponsorship deal with Adidas after being caught kicking and slapping his pet cat in a video.
Zouma, 27, has been fined £250,000 by West Ham while his two cats have been seized by the RSPCA following the sickening video which was initially posted on Snapchat by his brother Yoan.
West Ham manager David Moyes controversially decided to play Zouma in his side’s 1-0 victory over Watford on Tuesday evening, although the French defender was booed by both sets of supporters during the game.
Vitality has already announced that it has suspended its sponsorship deal with West Ham following Zouma’s actions.
But now Adidas has confirmed that its own deal with Zouma, which began last year, will be terminated in response to the video.
A statement from Adidas read: “We have concluded our investigation and can confirm Kurt Zouma is no longer an adidas contracted athlete.”
Adidas had earlier said: “No animal should be subject to cruel and unwarranted abuse.”
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In a statement released on Wednesday, West Ham claimed that Zouma is ‘extremely remorseful’ and is ‘co-operating fully’ with the RSPCA’s investigation.
“West Ham United can confirm that the club is supporting an RSPCA investigation into the actions of Kurt Zouma in the video circulated online this week,” the statement read.
“Kurt and the club are co-operating fully with the investigation and the player has willingly complied with the steps taken in the initial stage of the process, including delivering his family’s two cats to the RSPCA for assessment. Kurt is extremely remorseful and, like everyone at the club, fully understands the depth of feeling surrounding the incident and the need for action to be taken.
“Separate to the RSPCA’s investigation and pending further sanction once the outcome of that process is determined, West Ham United can confirm that Kurt Zouma has been fined the maximum amount possible following his actions in the video that circulated. The player has immediately accepted the fine, which both he and the club agreed will be donated to animal welfare charities.
“West Ham United would like to reiterate our condemnation of Kurt’s actions and make it clear that the matter continues to be handled with the utmost seriousness. However, we believe it is now important to allow the RSPCA to conduct their investigation in a fair and thorough manner, and will be making no further comment at this stage.”
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