Personalization is key when it comes to reaching customers. Connected Content is a powerful tool that enables businesses to personalize their customer experiences by connecting Braze messaging with real-time data sources. This powerful API allows companies to create personalized, engaging content for their users, enhancing customer experience. Let’s explore how it works and why it matters.

What is Braze Connected Content?

Think of the Braze Connected Content API as a bridge. This bridge connects your messaging with dynamic content from elsewhere, making your communications more tailored and relevant. Whether it’s the latest news, user-specific promotions, or personalized messages, this API helps pull in fresh content automatically. You’re not just sending out generic messages anymore; you’re giving your users exactly what they need.

How Does It Work?

The magic of Braze Connected Content lies in its ability to fetch data in real-time. Instead of hardcoding information, you can make requests to other systems and retrieve data on the fly. Imagine sending an email that automatically includes the latest weather updates for a user’s location. Dozens of available APIs can provide public information; any of those could be used to improve your messaging. You can even use Connected Content to get information from your own data, assuming that data is available to an API endpoint. This level of customization means better engagement rates and happier customers!

Why Use Braze Connected Content API?

Create Relevant Experiences and Boost Engagement

Everyone loves feeling special. By using Braze Connected Content, you can ensure that every message you send is relevant to the recipient. Imagine walking into your favorite coffee shop, and the barista is already making your order. Real-time decisions help create unique experiences. When users receive personalized content, it grabs their attention and keeps them returning for more.

Getting Started with Braze Connected Content

Starting is easy! First, you’ll need to set up your Braze account and get access to the API. Once that’s done, it’s time to explore the options available for fetching content. In your messaging content you’ll add {% connected_content %}. Generally, you’ll make a few API calls and decide how to format the incoming data. Then you’ll be able to reference that incoming API data in the body of the message. This can either display data directly or use that for decisioning and dynamic content. 

Best Practices for Using Braze Connected Content

Keep it simple! Focus on quality content that aligns with your brand voice. Test your messages frequently to see how users are interacting with them. Remember, personalization should enhance the experience, not complicate it. Work to find information or messaging that will resonate with your audience. If you keep these guidelines in mind, you’ll create a winning strategy.

Transform Your Communication with Braze

Using Braze Connected Content is like having a secret weapon in your marketing toolkit. It empowers you to reach your audience in ways that feel personal and meaningful. By bridging the gap between your existing content and real-time data, you’ll engage your users, foster loyalty, and increase satisfaction. When you treat your customers like individuals and meet their needs, they’re more likely to stick around.

Start using this feature, and watch how your communications transform into powerful, engaging conversations that keep your users coming back for more! If you’re ready to optimize your use of Connected Content, give Relationship One a call. We are here to help!