Top Content from 2023 – Part 2
Welcome back to our review of the top content from 2023! The other day we featured the first half of our top 10, and now we share the rest. Grab your coffee and hold onto your glasses for more reading fun.
Demystify SFMC Automation Activities
Are you just getting started with Salesforce Automation Studio, or have you used it for some time but are still confused as to which option is best? Were you thinking that “Automation” translated to “Make my life easier?” With a few tips on how to decide which Automation Studio option to use and how to use it, you can turn your dreams of “make my life easier” into reality.
Salesforce Marketing Cloud (SFMC) provides so many automation options that you can really automate just about any process. Brushing up on your basic SQL skills will help you quite a bit as well. If you need a crash course or just a little refresher course, there is a site called “SQLbolt” that could help.
5 Effective Ways Project Managers are Leading without Authority
When it comes to leading organizational initiatives, whether they’re implementations, operational support, or enhancement projects, a Project Manager is to corral all the things to get a Project Team from point A to point B. How do they do that? Most organizations have Project Managers that sit within a matrix work environment. Not having direct reports and controlled influence to decisions make leading a team challenging. So often Project Managers are leading without authority.
Oracle Unity CDP and Eloqua: Tips & Tricks for a Seamless Integration
In the dynamic landscape of modern marketing, the ability to integrate and harness customer data efficiently is crucial for delivering personalized and targeted experiences. Oracle Unity Customer Data Platform (CDP) and Eloqua are powerful tools that can be used together to significantly enhance your marketing capabilities when properly integrated. In this blog, we will delve into essential tips and tricks for successfully connecting Oracle Unity CDP and Eloqua to ensure a seamless flow of data between the two platforms to create a seamless customer experience, and boost your marketing efficiency.
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Decrypting Marketo’s Smart Campaigns and Programs
It can be daunting to learn a new marketing automation tool. As user-friendly as Marketo, Eloqua, and other technologies can be, there’s often deep and complex functionality under the hood. Terminology, best practices, and core concepts can be hard to grasp. Understanding the basics is essential before diving into more advanced features. This is especially true regarding core functionality around Marketo’s Smart Campaigns and Programs.3 ways to Accomplish Personalization in Marketo
As marketers, we understand the importance of creating a personalized experience for our customers. According to Litmus’ 2021 State of Email Report, “80% of customers are more likely to purchase from a brand that provides personalized experiences.” Personalization in email marketing can be as simple as inserting the customer’s name into the salutation, the product of interest into the subject line, or more complex with customizing the content, messaging, or timing of the overall campaign. As customers feel that you understand who they are and what they need, engagement will increase which ultimately leads to warmer leads and higher conversions.
Personalization in Marketo can be accomplished through tokens, snippets, and dynamic content. Let’s walk through the steps to creating and using these elements in your emails.
Miss our first roundup? Check it out, here!
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