Inspired Marketing: iHeartMedia’s Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing
Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other internal departments, and so much more.
Tune in and Get Inspired To:
- Creating an efficient intake process for gathering project requirements can save valuable time and energy within the organization
- Developing an internal “road show” to effectively promote marketing, boost sales, and showcase the various ways the department can contribute towards achieving the goals of other teams
- Identifying the ideal executive sponsor from the start is crucial in enabling the team to make timely decisions and carry out plans with precision
Key Takeaways:
[1:15] A little bit about Jake and iHeartMedia.
[2:00] This year, there was a focus on enhancing different sales verticals for the business but they needed strong back-end infrastructure to support the push.
[3:35] What problem was Jake trying to solve?
[6:10] In a funny way, Jake has to market the marketing and showcase the true value of what his department can bring to the table.
[8:25] It’s Jake’s job to understand what’s working in each campaign and the true value it brings. You can’t just tick a box saying they’ve completed the task and expect repeat customers.
[11:10] What other wins has Jake seen so far?
[12:45] What’s next for Jake?
[16:10] What inspires Jake?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the marketing technology.
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