2023 Top Content – Relationship One
Welcome to 2024! Before we dive into the new year, let’s pause and appreciate all the incredible moments from 2023. We’ve gathered the best blog posts from last year to help us relive those unforgettable experiences. Thank you for joining us on this journey and let’s kick off the New Year by reminiscing on these amazing highlights. Get ready for an even more exciting and successful year ahead!
Inspired Marketing Magazine – Winter 2023
The Inspired Marketing Magazine is an easy way to read these stories of success. We were proud to release our tenth edition. This edition features stories of modern marketing success from Oracle (our featured story), Hibu, PathFactory and iHeartMedia. Learn their stories of marketing inspiration and how these organizations have changed the way they “do marketing.”
Inspired Marketing: PathFactory’s Christine Polewarczyk on Crafting the Ultimate AI Roadmap for Marketers
Christine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and Operations at Forrester. In this episode, Christine delves into the evolving landscape of content intelligence and the pivotal role of AI in shaping the future of marketing. Drawing from her rich experience at Forrester and PathFactory, Christine emphasizes the importance of content transformation in a digital-first world and offers insights into building a comprehensive AI roadmap for marketers.
Code Like a Boss Revisited: Successfully Using CSS in Email
Welcome to the next installment of our “Code Like a Boss, Revisited” series. Today, we’re going to focus on successfully using CSS in email. In my last post, we saw how it was beneficial to mainly stick with older methods of coding for layouts, i.e. tables. Unfortunately, that trend of writing code like it was 1999 continues when it comes to styling emails as well; modern CSS just isn’t supported as widely as we would like, and weirdly, even basic CSS isn’t supported in some cases. All in all, it can make for a bit of a challenge when designing email if you’re not aware of what works and what doesn’t, so let’s dive in and find out, shall we?
Inspired Marketing: iHeartMedia’s Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing
Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other internal departments, and so much more.
Where, Why, and When B2B Marketers Should Add SMS to Your Marketing Communications
SMS marketing is often overlooked by B2B marketers, but it can be a powerful tool for reaching and engaging with potential and existing customers. SMS messages have an open rate of over 98%, and they’re typically read within minutes of being sent. This makes them ideal for sending time-sensitive messages, such as product emergency alerts, event reminders, and special offers.
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